I am constantly trying to improve my blog to make a better experience for you, my readers. I research what you guys like and spend the most time on, I ask you point-blank via my newsletter, I hire great guest writers, I spend HOURS in the kitchen coming up with simple and delicious recipes, and I share parts of myself with you so we have a connection. One way I always improve myself and my blog is by attending conferences. I learn so much there and come back inspired and armed with ways to make Less Than Perfect Parents THE resource for you.
I’m excited because now that I’m a full-time blogger, this is my year for blogging conferences. I have a bunch planned including Type-A New York and The Type-A Annual Conference and I’m already preparing! When you first attend a conference, it’s scary not knowing what to expect so I wrote this post giving the advice that I wish someone gave me before I went to my first conference.
- Set goals – What do you want to get out of the conference? Is it to learn more about blogging? Do you want to grow your following? Do you want to monetize? Do you want to meet and collaborate with other bloggers? Do you want to meet brans in the hopes of making money? Make sure you have SMART goals and have broken them down into easy-to-manage steps.
- Come prepared based on your goals –
If your main goal is to learn about blogging, you should have your computer with you at every session to take notes (you should probably do this anyway), sign up for as many sessions as possible, and limit the drinking and partying so you can focus.
If your goal is to network, consider the ways you want to collaborate with other bloggers, maybe make a business card with a list of the way you’re interested in working with other bloggers (I’m doing this at Type A so if you want to work together come find me), and attend every social event using these networking techniques.
If you want to work with brands, figure out how YOU can benefit THEM. Make friends and establish a relationship at the conference, the marketers are people too so be cool and they’ll remember you. For the love of God, have a business card to give them so you don’t have to write your e-mail of a partially-used, lipstick-stained napkin. Get their card too because you should be sending them a great pitch when you get home. Just an FYI, many of the sponsors will contact you after a conference asking to work with you. It’s a great opening to start a professional relationship. The business contacts from attending a conference are absolutely priceless even if you get nothing else out of it.
- Look professional – You don’t have to be dressed in business attire but you will be meeting leading bloggers and brands. These people are potential business partners and you want to make sure you’re aligning your personal image with your blog’s image. Trust me, I pretty much live in sweats so if I can throw on a pair of heels and brush my hair, so can you.
- Be able to talk about yourself and your blog – You are at a conference to learn but you are also there to get exposure and to grow your hobby or business. If you are serious enough to attend a conference you are serious enough t be able to talk about your blog. Create an elevator pitch, make sure it sounds good, and rehearse it. I promise you will thank me for this one because EVERYONE will be asking what you blog about.
- Have fun – Blogging conferences are so much fun. I’m assuming your passion is blogging. Most people don’t get it. Blogging conferences = being surrounded by people who love blogging too. Bloggers have got to be the most friendly and welcoming bunch of people in the world so smile and go make some friends! Side note: I actually met one of my best friends at Type A Philly. That was priceless.
Do you want to meet me there? (you know you do) Learn a little more about Type A and register today!
Type-A Parent, founded in 2007, hosts the world’s top conferences for mom and dad bloggers. This year, Type-A Parent has a New York City bootcamp (focus: brand-blogger relations) plus our 7th annual conference in Atlanta. Type-A Parent has a well-established reputation for outstanding learning with actionable takeaways. It features power networking with the best and brightest parents who blog plus the major brands and firms who want to engage them. Type-A is where influential digital parents grow their business and connect. Register for the annual conference here. Use CODE: PARTNERSPECIAL to get 20% off for one day only!