About Less Than Perfect Parents:
Less Than Perfect Parents is a parenting blog that focuses on family and children as well as lifestyle such as fashion and recipes. It has a community of writers which you can read about here and is owned by Tracy Gibb. Tracy has her bachelor’s degree in business and technology from the University of Connecticut. She has an extensive marketing and management background. If you are a business looking to promote your brand she has the experience to design and implement a promotion that will give you the best advertising for your money. If you already have ideas on how you would like to promote your company and/or product she is also happy to hear your ideas and discuss how to incorporate them successfully on Less Than Perfect Parents. You can contact her with your pitch or for advertising rates at firstname.lastname@example.org.
Audience Snapshot: (as of January 2013)
Based on internet averages, lessthanperfectparents.com is visited more frequently by females who are in the age range 25-34, have children, received some college education and browse this site from home.
Advertising With Less Than Perfect Parents:
Currently Less Than Perfect Parents can promote your brand through reviews and giveaways, sponsored posts, twitter parties, press releases, banner ads, and more. We have many different pricing options and packages to that will suit any budget or advertising goal. When working with us our first and foremost goal is giving you the most for your money. Here are the details below:
Reviews and Giveaways
To learn more about how reviews and giveaways can promote your product click here.
Review – Reviews are available separately but I highly recommend an accompanying giveaway as it brings much more attention to your product and company. I need the product to review as well as a product to give away (worth at least $25) if you opt to do a review and giveaway. These will not be returned.
Basic Giveaway – Promoted via Less Than Perfect Parents Twitter, Facebook, Pinterest, Google Plus, Parenting newsletter as well as our Giveaway and Twitter Party newsletters.
Giveaway sign up options:
1) Subscribe to your newsletter-Constant Contact, Aweber, and Mail Chimp work best
2) Follow a Facebook page
3) Follow on Twitter
4) Follow on Pinterest
5) Pin a Pinterest image
6) Answer a poll or survey
Giveaway includes an analytic breakdown after the end of giveaway: Unique entrants X entries per person = Total entries
Advanced Promotion Giveaway – This will be promoted on multiple paid giveaway sites and sent out through various paid giveaway newsletters. This option typically brings about 4 to 10 times the views and participants that a regular giveaway will bring.
Guest Post: A post that I will write for you to put on your blog or website
Blog Posts (content only) Includes optimized post delivered as a Word doc
Blog Post + Posting: Includes image, SEO friendly HTML, anchor text linking:
Sponsored Post: A post provided by you that will be posted on Less Than Perfect Parents
We write quality articles that are optimized for readers and search engines. That means we research the topics we write about, assess the personality of the company issuing the article, and do some digging to choose topics readers find interesting.
Our article writing service is available at several different levels. Please note, highly technical or specialized content require additional research and will need custom quoting.
1 article + content distribution typically resulting in 40-100 links depending on topic.
Maximum Content Package:
1 article + content distribution
1 revised article for the client’s website/blog
Single Articles (No Distribution):
One optimized article with title, summary, HTML author bio and non-HTML author bio
Create a search engine optimized ‘Flagship Hub.’ A Flagship Hub is more likely to rank and earn a high Hubscore meaning more traffic and more visibility. Hubpages offer a way for a company’s content to claim multiple spots in the search engine rankings. Hubs are a great place to publish “how to’s” and other informational content.
Our Hub writing services include:
• HubPages profile
• 1,500 words of content
• 150-word summary
• Client based research
• Web based research
• 3 relevant but non-competitive YouTube or Google videos
• 5 images
• 3+ outbound links to related topics
• Proper Hubpages formatting
• Comment on 5 different related Hubs to boost Hubscore & drive traffic
• 3 comments on Hub for the purpose of boosting Hubscore
To learn more about twitter parties, how they work, and how they can benefit your brand click here.
Twitter Parties: Less Than Perfect Parents Twitter Parties promotes your brand by increasing positive buzz, publicity, and focus on the sponsoring company. Twitter Party sponsors receive:
- One sidebar ad during the week of the party (250×250)
- Blog post featured on our main page for the week of the party and permanently archived on the site
- Promotion via our Less Than Perfect Parents newsletter
- Twitter, Facebook, and Google + page promotion before the party
- A targeted Twitter Party Topic to get consumers talking about your product
Twitter parties are promoted by @LTPParents @Tracy_Gibb @SarahWCaron
1 tweet per week for one month promoting your business
3 tweets per week for one month promoting your business
Basic Press Release: A basic press release that includes search engine optimized title, backlink, and image
Search Engine Optimized Press Release: A keyword optimized press release written with a minimum of 350 words, three anchor text links, two URLs and photo. Distributed to our extensive list online press release and news sites – includes a FREE $79 upgrade on the press release distribution site Online PR Media. Your release on Online PR Media can include embedded YouTube or Slideshare videos, an image, and up to three files (such as PDFs, Word Docs, Excel Sheets, or additional images).
(In Addition to the SEO PR Above) Add Newswire Distribution Through PR Newswire: Take advantage of our partnership with PR Newswire and have your release distributed on the oldest and most respected newswire available. Newswire distribution typically generates between 50 and 200 additional links from quality online publications such as Forbes.com, online business journals, and television station news sites. Releases distributed through the newswire are limited to 400 words.
Custom Media Alert Campaign
With our press release service (above) your press release has been published all over the web, finding its way in front of people searching for your keywords and driving valuable backlinks to your site. Headlines and links are being shared on social networks, finding their way in front of new audiences. A custom media alert puts your news headline directly in front of media influencers in your niche with a custom media alert campaign.
What We Do:
- Identify 10 influential content publishers (magazines, bloggers, radio stations, etc) that regularly cover the topic of the press release.
- Research past published content by each specific media influencer in order to build a case as to why your news is an important asset for their publication.
- Write a customized media alert letter to each editor showing specifically why the content is relevant to and beneficial for his or her audience.
- Contact each individual editor/journalist/writer personally and include links to your multimedia press releases and your contact information for further inquiry.
Slideshow: 10-page slideshow published on Slideshare with search engine optimized titles and descriptions and tags for enhanced visibility within Slideshare. We can translate your product review into a Slideshare slideshow. You can also use slideshows to communicate complex processes, sales messages, and how-to’s.
Slideshow includes creation, profile creation and publication
Our slideshows includes:
- Slide share profile creation
- Optimized content for a 10-page slideshow
- Layout and design
- Publication on Slideshare
- Publication on PDF for multiple future uses/publications
To learn more about banner advertising click here.
125 X 125 ad under the “Sponsor” heading
250 X 250 ad in the right side bar (size can be adjusted)
Banner ad (size customized to suit your needs) in the Less Than Perfect Parents header (to the right of the logo)
Social Media Stats (as of January 2014)
Facebook Page: 1,873 fans
Google Plus: 834 followers
Pinterest: 1,574 followers
*Send an email to request a price list.